Leadership

  • 5 Tips to Minimize Risk for Physicians on Social Media

    By Marjorie Stiegler on October 21, 2017
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    Physicians should use social media professionally.  While some doctors think social media is risky, it is actually incredibly important. (More on that later.)  By following a few simple rules, doctors can use social media successfully and without fear of jeopardizing their reputations, getting caught in inappropriate patient interactions,  or increasing medical liability. Here's how:
  • Twitter for busy doctors: tweeting the meeting

    By Marjorie Stiegler on October 28, 2016
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    Twitter for busy doctors? It is easier than you think! Another American Society of Anesthesiologists Annual Meeting has come and gone, and once again, social media exploded. There was plenty going on around Facebook and a little bit of Instagram, but as has been typical for healthcare social media, doctors are on Twitter. Check out these images that show the amazing growth (15,000%) since October of 2013 around this meeting. The same is going on in all realms of healthcare - time to get on board!
  • Can doctors get fired because of social media?

    By Marjorie Stiegler on September 21, 2016
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    This video emphasizes the importance of a few simple best practices for doctors on social media, and healthcare social media in general. Specifically, we discuss a few things you should NOT do! 1) You should obviously not disclose or discuss the personal health information of patients online, even in a "private" or "physician only" forum. Your words or images may be construed as a violation of (HIPPA) - the Health Insurance Portability and Accountability Act - EVEN if you do not explicitly reveal the patient's identity...
  • Make your online reputation audit accurate and actionable!

    By Marjorie Stiegler on September 12, 2016
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    It is SO worth the time invested to get this right! Your digital footprint is your online reputation, and much of it IS within your control. Be sure you know what Google says about you, so you can influence the internet to serve up more of what you like and less of what you don't (errors, out of date, same name but not you, etc). Every professional, doctors included, needs to do this. This video will walk you through the exact process of performing a thorough, accurate online self-audit so you'll...
  • Should doctors use social media professionally?

    By Marjorie Stiegler on August 25, 2016
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    Click "keep reading" below to access my video - a special announcement about a free Facebook LIVE video series on healthcare and social media! Whether you are in private practice, academics, or even administration, there's something for you in this new series that breaks down how, why, when, and where healthcare professionals and organizations can and should be leveraging social media.
  • What’s the secret to academic success in medicine?

    By Marjorie Stiegler on April 26, 2016
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    Are we (the establishment of academic medicine) doing a good job of providing mentorship to the next generation? What is the “path” or “formula” – is there one? Can we improve faculty development for those who have dedicated their professional careers to academic pursuits - those who will make the big discoveries and leaps forward in patient safety and quality healthcare? If you are an academic, I hope you'll...
  • Collaboration in Patient Safety: SPA and AAP lead by example

    By Marjorie Stiegler on April 4, 2016
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    While I'm sure that all physicians and other healthcare professionals want to collaborate in order to achieve the highest quality of medical care and enhanced patient safety, the Society for Pediatric Anesthesia and American Academy of Pediatrics are really leading by example. They hold a jointly sponsored academic meeting, and I had the privilege of speaking at one of the plenary sessions this year on quality and safety. This was a very special invitation, since I am not a pediatric specialist. The meeting was designed to focus on topics of pediatric anesthesia and sedation, as well as pain management and critical care services for infants and children.
  • What Dr. Laura knows about why doctors should be active online

    By Marjorie Stiegler on February 22, 2016
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    “The reason I do this show on the radio is so that other people can benefit from what I’m saying. I don’t have a fix for you, but I’m glad you called, so that other women out there listening to this can avoid the decisions and mistakes you made.” I believe that healthcare leaders and medical experts have a professional obligation to be present on the internet, so that they can...
  • Without A Digital Strategy, Bad Reviews or Headlines Can Ruin Doctors and Hospitals

    By Marjorie Stiegler on December 15, 2015
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    It is said that the best defense is a good offense. This is certainly true when it comes to online reputation for doctors and healthcare organizations. Just one unfavorable headline or review can do tremendous damage, even when it is totally false. More bad news - you probably cannot get those reviews removed. Just about anyone can say just about anything about you and your group online. So-called “reputation repair” services cost thousands of dollars (sometimes tens of thousands!) every month to mitigate these serious problems. But a small investment of your own time can prevent nightmares like this...
  • What if Doctors and Nurses Could Support Each Other?

    By Marjorie Stiegler on December 4, 2015
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    Hostility among healthcare professionals seems to be escalating among physicians and nurses alike about pretty much everyone else in the hospital. Emergency medicine physicians are “GTNs” – glorified triage nurses. (Wait – are we insulting ER dos or triage nurses here?) Surgeons are "often wrong, but never in doubt!" Some guy in an elevator told me that the “ABCs” for anesthesiologists - referring to the life support mantra of “Airway, Breathing, Circulation” – are “Airway, Bagel, Coffee”. And who knows the difference between an optometrist, optician, and ophthalmologist anyway? The ICU nurses’ station displayed a cartoon portraying medical residents as babies dressed in diapers, sucking on pacifiers, their stethoscopes training behind them on the floor like a security blanket. I’m not sure why these insults are so pervasively embraced and tolerated in healthcare culture, but it is disheartening...
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