Social Media

  • Twitter for busy doctors: tweeting the meeting

    By Marjorie Stiegler on October 28, 2016
    Twitter for busy doctors? It is easier than you think! Another American Society of Anesthesiologists Annual Meeting has come and gone, and once again, social media exploded. There was plenty going on around Facebook and a little bit of Instagram, but as has been typical for healthcare social media, doctors are on Twitter. Check out these images that show the amazing growth (15,000%) since October of 2013 around this meeting. The same is going on in all realms of healthcare - time to get on board!
  • What Dr. Laura knows about why doctors should be active online

    By Marjorie Stiegler on February 22, 2016
    “The reason I do this show on the radio is so that other people can benefit from what I’m saying. I don’t have a fix for you, but I’m glad you called, so that other women out there listening to this can avoid the decisions and mistakes you made.” I believe that healthcare leaders and medical experts have a professional obligation to be present on the internet, so that they can...
  • Why Healthcare Institutions Should Be On Social Media: The Best Defense is a Good Offense

    By Marjorie Stiegler on December 15, 2015
    It is said that the best defense is a good offense. This is certainly true when it comes to online reputation for doctors and healthcare organizations. Just one unfavorable headline or review can do tremendous damage, even when it is totally false. More bad news - you probably cannot get those reviews removed. Just about anyone can say just about anything about you and your group online. So-called “reputation repair” services cost thousands of dollars (sometimes tens of thousands!) every month to mitigate these serious problems. But a small investment of your own time can prevent nightmares like this...
  • 21 Ways Doctors Can Use Social Media

    By Marjorie Stiegler on November 12, 2015
    Yesterday, I gave a quick digital strategy update to my group, and inadvertently sabotaged* the rest of my academic day fielding questions from colleagues: “Why should we bother with social media? Who has the time? Isn't it risky? What if I do something wrong and it lives forever on the internet..."
  • Is it OK to Photograph or Tweet a Speaker’s Slides?

    By Marjorie Stiegler on May 13, 2015
    Some consider their slides intellectual property, while others are delighted to have additional amplification of their message. Audience members and speakers alike sometimes find photography and devices distracting. What do you think?
  • Viral Photo of ER Doc Weeping After Losing 19 Year Old

    By Marjorie Stiegler on March 24, 2015
    An ER doc cries after losing a 19 year old patient. The internet responds: "And in the end, when the life went out of him and my hands could work no more, I left from that place into the night and wept - for myself, for life, for the tragedy of death's coming. Then I rose, and walking back to the suffering-house forgot again my own wounds for the sake of healing theirs." "Healthcare is a life of fighting, defending yourself, sacrificing yourself, working weekends, missing holidays, and sometimes things like losing a patient makes you want to throw up your hands and say ‘ I’m out.’ But you can’t."
  • 5 Key Reasons Doctors Should Use Social Media

    By Marjorie Stiegler on June 26, 2014
    Social Media is a great way to network. The very famous Capt. Sully Sullenberger (now a healthcare safety consultant) came across some twitter posts of mine, and “followed” me. That engagement led me to be able to contact him directly, using the “direct message” feature, and we have subsequently had some conversations. And, we took our conversation off-line, in the form of long phone call, talking about the similarities and differences between aviation and medicine, safety culture, simulation, and all kinds of common interests. This connection would never have happened if not for ...
  • ASA 2013: Tweeting the Meeting

    By Marjorie Stiegler on October 21, 2013
    In case you missed it, the American Society of Anesthesiologists’ Annual Meeting was last week, and the ASA made an effort to engage the membership in social media efforts. There were a variety of posts and promotions intended to connect attendees around the hashtag #ANES2013. Read on for stats and highlights...