It is SO worth the time invested to get this right! Your digital footprint is your online reputation, and much of it IS within your control. Be sure you know what Google says about you, so you can influence the internet to serve up more of what you like and less of what you don’t (errors, out of date, same name but not you, etc). Every professional, doctors included, needs to do this.
This video will walk you through the exact process of performing a thorough, accurate online self-audit so you’ll know what is out there.
You’ll understand how to analyze the themes of the search result snippet, and how to categorize each result for sentiment.
Track which results you can control directly, and which you must influence indirectly.
Armed with the results from following the instructions in this video, you can implement your desired strategy (up next!).